Dynamic parameters
From Adylitica
Dynamic parameters are variables or 'tags' that Google can add to your destination URLs to tell you information about how the visitor came through on the click.
There are 4 parameters:
- ifContent:ContentNetwork aka ValueTrack
- ifSearch:SearchNetwork aka ValueTrack
- keyword
- creative
The parameters can be embedded in a url using the {curly braces format}. IE: http://example.com/?keyword={keyword}
The creative parameter will return an id of an adgroup, which is hidden in the Google Adwords interface, but is accessible via the API.
