Negative keyword

From Adylitica

Sometimes Keywords have multiple meanings, resulting in ad variants appearing on non-relevant SERPs.

Negative keywords are a way to prevent this behavior, by specifying a blacklist of words that are irrelevant.

For example, if a store sells "blue shoes", but not "blue suede shoes", they can specify a negative keyword on suede and this will prevent paying for irrelevant clicks on "blue suede shoes".

Optimization

• Continually monitor what terms are being used by visitors to find negative keywords.