SEO

From Adylitica

SEO or Search engine optimization, refers to tactics to improve the quantity and quality of organic referrals from SERPs.

Good landing page design and good SEO design are often aligned, and there is research that shows that organic results and adwords results will have a reinforcing effect on each other.

Basic Techniques

• Choose descriptive title tags for pages
• Add keywords to urls, and avoid query parameters
• Get high quality and relevant inbound referring links
• Use a descriptive h1 tag
• Don't write content for bots, ie keyword stuffing
• Use high writing quality, original content on pages
• Write pages about topics that are not already well-served
• Allow search bots easy access to your site
• Have high quality outbound links to other relatively similar sites.
• Stay on message on single general topics